College coaches continue to make the big bucks. In addition to their huge contracts. Huge incentives, shoe contract, television shows, uniform contracts and incentives for winning. A Division I college coaching job is not at all a bad proposition.
College basketball is a big time business. Especially for the major Division I institutions where the rich just keep getting richer. The one and done athletes continually select the large top ten schools for their one year of college basketball sabbatical; someplace where they can get great exposure and raise their draft position.
It is winning a proposition for College coaches at the power Division I colleges, because not only do they have an excellent chance at going to the big dance; but they have a great shot at winning it all. To do so means an incentive bonus for the coach and a huge payday for them school.
To hire a well known coach is like hiring a marketing brand in itself like. Roy Williams, Bill Self, Ben Howland, Lute Olsen, Rick Pitino, John Calipari, all are big time coaches that are tremendous draws. The blue chip college athlete is more than likely to choose their school. What that means is usually a cash bonanza for both the coach and the school.
While the coach and the school make out the one and done blue chip athlete makes out even better. Where does it leave the other less talented players? They do get scholarships and a four year college education; if they take advantage of the opportunity. Lute Olsen after losing California High Schooler Brandon Jennings possibly to European Professional Basketball, has vowed that he will never again recruit one and done players. Olsen calls the rule that requires a high school player to not enter the NBA draft until they turn 19 years of age, a farce. Most elect to attend one year of college.
Many coaches don’t see it the same way as Olsen. Tim Floyd Head Coach at USC , who signed OJ Mayo to what turned into a one year contract, said his one year with Mayo did wonders for his program and for the school.
Tubby Smith says who wouldn’t want to coach the best talent available even if it is for one year.
But something is inherently wrong when colleges place so much emphasis on cash cow sports and not enough on making sure all students both athlete and non-athlete have a real chance in life, by making sure that they receive a college education.
The Cost of attending a four year college; both state and private has skyrocketed to the point, that the average student would be hard pressed to fund a college education and it would be harder for the parents as well. As it stands now colleges are in the middle of misguided rules set up by the NBA and it is affecting everyone; coaches, players and their families, and not to mention involving unscrupulous agents as soon as high school player hit the recruiting radar screen
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